Guy Goes Viral After His Original And Daring Ad To Sell His Jeans


ABC—always be closing! It seems like 54-year-old grandad Mario Graziano has taken this advice to heart. The Italian living in the UK went viral in Britain after he posted an unusual and daring ad for a pair of jeans that he wanted to sell because they were too tight.

In the ad, he posed topless and instantly shot to internet stardom. Now, he continues to spread his Italian fashion sensibilities and spoils his thousands of fans with new photos where he’s wearing different outfits.

He’s even considering switching careers from selling plants in Plymouth (which is his passion) to selling pants, swimwear, and underwear.

“I will sell some more trousers in the next few weeks and over the summer I’ll be selling lots of underwear, boxer shorts, jeans, and swimming costume.”

Mario Graziano became famous trying to sell his jeans which were too tight

Image credits: Mario Graziano

Image credits: Mario Graziano

Image credits: Mario Graziano

Mario calls himself the ‘Italian Stallion,’ while Brits call him the ‘Liskeard Lothario’ since he lives in Liskeard, Cornwall. He’s become a celebrity not just online (where a lot of ladies and guys are giving him attention), but in real life, too.

He gets recognized walking about in his street: “It doesn’t matter where I’m going, people stop me and say ‘are you the guy from Facebook?’”

Mario now has thousands of fans

Image credits: Mario Graziano

Image credits: Mario Graziano

Image credits: Mario Graziano

“They stop and they want to take a photo and stuff like that. My daughter said to me ‘dad you’re everywhere, you’re on Twitter and in the newspaper.’

He continued: “I don’t think it’s going to last very long, it’s like anything. People will get cheesed off to see me and say ‘I’ve had enough of him.’”

He gets lots of messages from women and men alike

Image credits: Mario Graziano

Image credits: Mario Graziano

Image credits: Mario Graziano

According to Mario, who has 4 grandchildren, he still can’t believe that his ad went viral. And a lot of people want to get in his pants—literally and metaphorically.

“I want to give and show people what they are looking for. I do have a lot of female admirers that is for sure. I also get a lot of homosexuals and women of the night responding to me. That is because the jeans are so tight. But I cannot help it if I have something extra. It is a lot of fun and I always stay on the right side of the line. I don’t do anything offensive,” Mario told the media.

The grandfather of 4 is considering selling clothes in the future

Image credits: Mario Graziano

Image credits: SWNS

Image credits: SWNS

Mario moved to the UK from Italy back when he was 17. At first, he lived in Plymouth for over 30 years, but then he moved to Liskeard. Since his viral ad, he’s become a real celebrity, starring in TV programs. What’s more, he was even asked to star in Big Brother!

Some people on online marketplaces like eBay find it very hard to sell their unwanted jeans. One piece of advice would be to never sell pants for a low price because that will automatically make people think there’s something very wrong with the pair you’re offering. It’s also useful to include all of your pants’ measurements in the item description so that people know what they’re buying.

People loved Mario’s ad



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